Talent Zoo recently posted a fabulous article on Rebuilding Corporate Trust by Dr. Bob Deutsch (the original is here: How to Rebuild Corporate Trust). These principles apply in both the corporate world and in all relationships. Here are the highlights:
Earning trust in four timely steps
1. Trust grows slowly over time. The unit of time that business leaders orient to must be expanded beyond the quarterly “expedient present.”
2. Trust accrues when people feel understood. Showing understanding means more than merely rational explaining something. Corporatese is obfuscating. Plain talk demonstrates understanding.
3. Trust comes from a shared past, a collaborative present, and a co-authored future where mutual self-expansion is the goal. Secrets, and behind-the-scenes maneuverings, corrode trust. Narratives that give voice to our deepest selves must supplant clichés and linear propositions.
4. Trust is encouraged through access, even when it means acknowledging mistakes. Here social networking may help. Corporate executives could use Facebook to allow some business-decision dynamics — and even some personal information — to become public. Two-way communications must be encouraged.